
Tim Atrazhev
Edmonton, Alberta
Edmonton born and based. Came up in the trades, now working with contractors across the metro on how they get found.
Trade background. Edmonton metro.
It's 9:07 PM in Terwillegar. Water is dripping through a kitchen ceiling. The homeowner grabs her phone. Three contractors appear. One has no website. One hasn't updated theirs in years. One answers every question before the phone rings. She calls the third.
We build contractor brands that get picked.
The cost of being hard to find
Every day, contractors lose jobs they never knew existed.
Most contractor searches happen on mobile.
If your site isn't usable in five seconds, you're already losing the call.
Four lost jobs a month.
That's potentially hundreds of thousands in annual revenue depending on your trade.
The best contractor doesn't always win.The easiest contractor to trust usually does.
Six failure points
We fix every one of them.
What you get
The homeowner wants to know:
The website answers those before anyone picks up.
Nobody cares about SEO. They care about showing up.
Showing up first is most of the job.
Most searches happen on a phone. Usually outside. Usually quickly.
The site needs to work immediately.
The site should not be frozen the day it launches. The work changes, the season changes, the crew changes.
The site keeps earning after launch.
Pricing
Flat fee, quoted before anything starts. No retainer required to launch.
Just getting started
For the crew that needs to exist online properly for the first time, with one page that answers the basics and takes the call.
Growing steadily
Most referredFor the established business losing work to competitors who simply show up first, ready to be found across the metro.
Established and scaling
For the business with real depth to show: finished projects, a crew worth meeting, and a service area worth ranking in.
Every build shares the same foundation: mobile-first, tap-to-call, local SEO, analytics, domain, and the first year of hosting.
Beyond the build
The site is the front door. Everything after it is the same system, run by the same people.
Everything feeds one dashboard.
The people
No account manager, no ticket queue, no offshore production team. The person who scopes the work is the person who builds it.

Edmonton, Alberta
Edmonton born and based. Came up in the trades, now working with contractors across the metro on how they get found.
Trade background. Edmonton metro.

Vancouver, British Columbia
Nick founded Phoenix to build the thing most contractors are missing, which is a presence that keeps working after launch. Site, rankings, profile, and intake as one system.
Every build, start to finish.
Recent builds
Contractors, exteriors, flooring, decks, engineering, and fleet. Every one designed, built, and running in production.

Brand · Web

Web · SEO

Web · SEO

Electrical

Decks & fencing

Renovations

Flooring

Solariums

Web · SEO

Logistics & fleet

Engineering

Concrete levelling
We believe partnerships should be earned, not enforced. From day one, your domain, website, accounts, and digital assets belong to your business, not ours. Stay because the work creates value, not because moving is difficult.
Good questions
A free site audit covers how the business shows up on Google today, what the current site is costing in booked work, and exactly what would change.
No pitch, no commitment, just a clear look at what is being missed.