Phoenix

Selected Work · 2023–2025

Engagements we'd put on the wall.

A small set, by design. Each engagement was direct contact, senior hands, and a single accountable operator from kickoff to launch.

CAS Developments: Brand · Web · SEO · Operations · Automation
Brand · Web · SEO · Operations · Automation
CAS Developments

01 · Brand · Web · SEO · Operations · Automation

CAS Developments

Situation
No brand, no website and no systems to run the business on.
What Phoenix ran
Identity, website, search, an operations stack and automation, built in order from nothing.
Outcome
Brand, site and operating systems in place within 16 months.

“What Phoenix built became the foundation everything runs on.”Steven Kwok, Founder, CAS Developments

BrandWebSEOOperationsAutomation
Nova Medical: Web · SEO · CRO · Analytics · Growth
Web · SEO · CRO · Analytics · Growth
Nova Medical

02 · Web · SEO · CRO · Analytics · Growth

Nova Medical

Situation
A medical group opening new locations across North America.
What Phoenix ran
One shared system for positioning, web, search, paid, analytics and conversion, set up again for every new opening.
Outcome
Scaled from 1 location to 7 across North America on one unified digital system.
WebSEOCROAnalyticsGrowth
Imperfect Golf: Our venture · Product · Ecom · Brand
Our venture · Product · Ecom · Brand
Imperfect Golf

03 · Our venture · Product · Ecom · Brand

Imperfect Golf

Situation
Our own golf brand, with a product idea nobody in the category had built.
What Phoenix ran
Brand, store and the Wager Market software, designed and launched from concept to live.
Outcome
Designed, built, and launched a proprietary wager market software product from concept to live.
ProductSoftwareEcommerceBrandWeb

More Work

A wider look at the work.

Screens from recent builds across brand, web, and product.

Ventures we operate

We run our own companies too.

These are ours, not clients'. Every call we make for a client has usually been tested on one of them first.