Selected Work · 2023–2025

Engagements we'd put on the wall.

A small set, by design. Each engagement was direct contact, senior hands, and a single accountable operator from kickoff to launch.

Brand · Web · SEO · Operations · Automation

CAS Developments

01 · Brand · Web · SEO · Operations · Automation

CAS Developments

Implementation of the entire digital layer from zero. No brand, no web presence, no systems. Delivering identity, website, SEO, operations stack, and automation infrastructure from the ground up.

Identity, website, SEO, an operations stack, and automation infrastructure, built from the ground up.

From zero to a market-leading brand in 16 months.

BrandWebSEOOperationsAutomation

Web · SEO · CRO · Analytics · Growth

Nova Medical

02 · Web · SEO · CRO · Analytics · Growth

Nova Medical

Full-stack digital build for a medical group scaling across North America. Positioning, web, SEO, paid acquisition, analytics, and conversion infrastructure, operated continuously across every new location launch.

Positioning, web, SEO, paid, analytics, and CRO, operated across every new location launch.

Scaled from 1 location to 7 across North America on one unified digital system.

WebSEOCROAnalyticsGrowth

Product · Software · Ecom · Brand · Web

Imperfect Golf

03 · Product · Software · Ecom · Brand · Web

Imperfect Golf

Full-stack engagement across ecommerce, brand, and proprietary software. Produced and launched the Wager Market (a first-of-kind product in the golf category) alongside the full digital and commerce infrastructure to support it.

Ecommerce, brand, and the proprietary Wager Market product, taken from concept to live.

Designed, built, and launched a proprietary wager market software product from concept to live.

ProductSoftwareEcommerceBrandWeb