7 Ways to Find New Content Ideas Using Facebook

woman checking facebook on her phone

7 Ways to Find New Content Ideas Using Facebook

Running out of ideas on what to post on your social media accounts? Every business owner or even influencer and content creator has been there. You’ll eventually hit a creative block and need to figure out where to draw inspiration. 

Well, you’ll be delighted to know that when looking for new content ideas, there’s no better place to start than Facebook. Trusted by over 2 billion active users, the social media platform can be a goldmine of inspiration – no matter what type of content you want.

From articles and videos to polls and live broadcasts, there are tons of ways you can use Facebook to find your next great content idea. So without further ado, here are some strategies to help you discover new content ideas for your page. 

See What’s Trending

When everyone’s talking about a topic, that might be a great indicator that you should post about it too! Look at the Trending section of your Facebook page to see what people are discussing. 

Get Inspiration from Promoted Posts

Look at the ads that Facebook promotes on your page; it’s a great way to get ideas for your content. More often than not, they are related to the things you usually post. So, pay attention to the topics that ad campaigns focus on, and use that as a starting point.

Think Outside the Box

Get those creative juices flowing and think outside the box. Instead of writing an article or taking a poll, consider other options, such as hosting a video Q&A or creating a graphic or infographic. The competition is tough, especially in the online world. If you want to stand out, you have to be resourceful and offer something fresh. 

Tap into Your Network

If you’re stuck on an idea, reach out to your network and ask them to contribute. Ask customers, fans, and followers what type of content they’d like to see on your Facebook page – you’d be surprised how responsive and helpful your audience can be.

Harness User-Generated Content (UGC)

User-generated content is a great way to find inspiring ideas for your page. Ask people to submit images and videos related to your brand and repost the best ones on your page. Take advantage of this time to engage your audience and get them involved.

Study Your Competitors

Learn from your competitors. See what content they’re producing and start making your own from there. Keep an eye on the content they’re posting, and learn from their successes and failures. Keep in mind not to copy everything they do but instead put a twist on your content and add your style and personal touch to your posts. This way, your viewers will recognize your brand and differentiate it from dozens of similar content. 

Try Something New

Finally, feel free to break the mould. Experiment and try something new. Be courageous; host a live webinar or create an interactive poll. Who knows, what you are afraid to try could be your next big thing.


Everything you need for your next content is just around the corner. If you spend enough time researching and brainstorming, you’ll stumble upon something that resonates with your audience. You can also level up your social media presence by hiring marketing experts to help you grow your reach. 

No one does it better than Vancouver’s top social media marketing agency. Phoenix Digital Marketing creates modern-day solutions for modern-day businesses. Talk to us today!